The USA Circularity Index 2024

This groundbreaking study examines how U.S. Fortune 100 companies are adopting circular economy principles – a key pillar of the White House Net-Zero Game Changers Initiative. Through detailed analysis of corporate sustainability goals and practices, we reveal the challenges and opportunities in America’s transition to circularity.

Published by Trellis

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Key Research Findings on U.S. Corporate Circularity

  • Analysis of 60 Fortune 100 companies reveals only 35% actively pursuing circular transformation
  • In-depth evaluation of sustainability targets, initiatives, and climate impact alignment
  • First comprehensive circularity classification system identifying Transformers, Followers, Optimizers, and Traditionalists
  • Data-driven insights from industry leaders like AT&T, HP, Alphabet, and Kroger

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Mapping America's Corporate Circular Journey

Our study reveals that while 67% of major U.S. companies commit to Net Zero by 2050, only 35% are actively transforming their business models for circularity. Discover how leading companies are bridging this gap through innovative strategies and collaborative approaches.

Strategic Insights from Industry Leaders

Learn from detailed case studies of circular transformers like AT&T, HP, and Alphabet, showcasing successful transitions from linear to circular business models. Understand the key factors driving their success and how to apply these lessons to your organization.

Key Findings on Circular Economy Practices:

  • Only 5% of companies have specific circular economy target dates
  • 40% demonstrate commitment to circular economy practices
  • 73% focus on optimization as their primary circular economy strategy
  • Critical gap identified in product lifecycle responsibility

Why Download the Circularity Index USA?

Evidence-Based Analysis

Metrics from 60 leading U.S. companies provide actionable insights for your circular transformation.


Implementation Framework

Access our proven three-pillar approach to implementing circular strategies and delivering sustainable innovation.


About INDEED Innovation

As a global design and innovation firm specializing in circular economy transformation, INDEED Innovation helps organizations design and deliver products, experiences and systems that eliminate waste, regenerate natural resources, and create sustainable value through circular business models.


Compare Global Progress

Now, access the EU Circularity Index and learn how German industry leaders are implementing circular practices and comparing global progress.